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Getting to Know Anthony Florek President and Founder of Soundwave Hearing

We sat down to interview Anthony Florek, President and Founder of Soundwave Hearing, and learn about Soundwave’s new Sontro Self-Fitting OTC Hearing Aids, Model-AI-S, Streaming.

Inspiration Behind the Sontro® Self-Fitting OTC Hearing Aids Model AI-S

Embarking on the journey to create the Sontro® Self-Fitting OTC Hearing Aids Model AI-S was a natural progression of my passion for healthcare and technology. With over 19 years of experience in the hearing care industry and a background in ophthalmology devices, I've always found fulfillment in helping individuals improve their quality of life.

The pivotal moment came when I crossed paths with my partner, Chris Boven, who had been instrumental in developing the otoTune app through his work with Resonance Medical. Recognizing the potential to revolutionize the hearing aid market, we joined forces to establish Soundwave Hearing. Together with another esteemed partner, Joe Turek, we acquired the rights to cutting-edge technology that would later become the foundation of our innovative self-fitting hearing aids.

Background and Experience in Hearing Technology

Before founding Soundwave Hearing, I dedicated 11 years to Beltone Hearing, where I oversaw Sales and Operations across North America and Japan. This extensive experience provided invaluable insights into the industry’s nuances and fueled my commitment to driving positive change through advanced technology.

Setting the Sontro® Self-Fitting OTC Hearing Aids Model AI-S Apart

What truly sets the Sontro® Self-Fitting OTC Hearing Aids Model AI-S apart is our unique approach to personalized hearing solutions. With a suite of patents underpinning our technology, we empower users to undergo a clinically validated hearing test via the otoTune app, which is seamlessly integrated into our hearing aids. Within 3 minutes, each user's hearing profile is meticulously programmed, ensuring unparalleled precision tailored to their individual needs.

Enhancing User Experience with Streaming Features

The recent introduction of streaming capabilities for the Model AI-S marks a significant milestone for Soundwave Hearing. Compatible with iOS and Android devices, users can now enjoy seamless integration of phone calls and podcasts directly into their hearing aids, enhancing their overall auditory experience.

Development Process and Self-Fitting Technology

Our journey towards perfecting the Model AI-S involved rigorous development guided by a family of patents. Central to our approach is the concept of self-fitting, where each user's unique hearing requirements are measured and programmed into our hearing technology, underscoring our commitment to personalized care and innovation.

Impact on Lives of Those with Hearing Loss

The Model AI-S isn't just about enhancing auditory experiences; it's about empowering individuals to fully engage in life's rich tapestry of sound. By providing prescription-quality self-fitting solutions for mild to moderate hearing loss, we aim to combat social isolation and cognitive decline, thereby fostering a more vibrant and connected community.

Significance of FDA 510 K Clearance

Receiving FDA 510 K clearance is a testament to our unwavering commitment to quality and safety. It instills confidence in consumers, assuring them that our devices adhere to the highest regulatory standards and deliver on their promise of transformative hearing solutions.

Feedback from Early Users

The initial feedback from users of the Model AI-S has been overwhelmingly positive, reaffirming our belief in the transformative potential of our technology. With the addition of streaming capabilities, we anticipate even greater success in meeting the diverse needs of our valued customers.

Prioritizing Accessibility and Affordability

At Soundwave Hearing, accessibility and affordability are at the forefront of everything we do. Through a combination of direct-to-consumer sales, free shipping, and a 45-day money-back guarantee, we strive to make premium hearing care accessible to all. Moreover, our innovative business-to-business model empowers pharmacies, general practitioners, and employers to proactively promote auditory health within their communities with our otoTune Assistant.

Future Innovations and Excitement as a Founder

We’re excited to unveil our latest innovation: a rechargeable Bluetooth® Streaming Self-Fitting OTC hearing aid slated for release in Q3 2024. As a founder, there's nothing more gratifying than knowing that our work is making a tangible difference in people's lives, empowering them to rediscover the joy of hearing and engagement.

Maintaining Balance and Wellness

While the journey as a founder can be demanding, I prioritize my well-being by ensuring I get approximately six hours of sleep each night. Additionally, starting my day with an early morning workout sets a positive tone, providing the energy and focus needed to navigate the day ahead.

Advice for Those Considering Hearing Aids

For those grappling with hearing loss, I urge you to prioritize your auditory health by getting tested at the first signs of difficulty. Embracing hearing aids is a proactive step towards reclaiming the vibrant, connected life you deserve. Trust me; the conversations are much more enjoyable regarding clarity and connection! Soundwave Hearing offers a free online hearing test to get you started.

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